The Society Bookshelf

JELLY BEAN VERSUS DR. JEKYLL & MR. HYDE
by C. W Meisterfeld

JellyBean illustrates how a healthy, intelligent dog can become schizophrenic through a series of traumatic experiences brought on by punitive training and over-permissiveness on the part of the owner or trainer.

According to author Meisterfeld, a canine psychoanalyst/therapist/trainer, the key to raising a friendly, reliable pet, whether it be a puppy or an older problem dog, is a system of psychological training based on building respect and trust between dog and man. There is no room for punishment in this system, only positive reinforcement.

The National Humane Education Society endorses the praise/reward system over harsh methods of animal training involving pain and punishment. As Mrs. Briggs often says, you can catch more flies with honey than you can with vinegar.

National Humane Education Society
211 Gibson Street, N.W., Suite 104
Leesburg, VA 22075

This Book Can SAVE LIVES!